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Contents:
  1. How to Start a Beauty Blog : Building a Beauty Empire Online
  2. How Social Video Helped Kat Von D Build a Beauty Empire
  3. How to Start a Beauty Blog: Building a Beauty Empire Online
  4. Bestselling Series

Her company started as an international publishing company, but with more knowledge, growth, and experience, she grew the company in new directions. Jorgensen owns and operates several websites on the internet as part of her business plan.

How to Start a Beauty Blog : Building a Beauty Empire Online

Her work with start-ups, online content creators and regular bloggers have given her plenty of recognition. She shares her own tips and experiences in her books. She currently runs her international start-up, writes books about her online knowledge, does speaking engagements about the book and online publishing, and works with clients in New York, Miami, Boston and Silicon Valley in San Francisco.


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How Social Video Helped Kat Von D Build a Beauty Empire

Ask it above. Beauty blogging is very different from other subject matters, because of the focus on tutorials, product reviews and red carpet events. The beauty industry is a massive one that grows every year. It pulls in millions of dollars and beauty bloggers are working hard to get a piece of the pie. This book will provide you with tons of information, including how to set up your website, how to make money and how to organize your beauty content. It offers you information about Google News and about to get included, if you want to focus your writing on beauty news.

Taking a beauty blog from start to success requires lots of time and effort, but this book will prepare you as you take the step from a blogger to a business owner.

How to Start a Beauty Blog: Building a Beauty Empire Online

Create Widget. About Malene Jorgensen. Born and raised in Tennessee to Iraqi parents, Kattan, 34, graduated from the University of Michigan—Dearborn and was struggling to find direction in her life. Her sister Mona convinced her to go to school to study makeup since it had always been a passion of hers. In , two years after Kattan and Goncalo moved to Dubai, she started her blog Huda Beauty, which developed a considerable presence on social media and YouTube.

With a loan from Alya, Kattan launched her lashes in to a booming success. After that, we knew we had a lot of work to do. Huda Beauty has since upped its offerings to include foundations, concealers, lipsticks, eyeshadows, setting powders, highlighters, and brushes. And if I have to package it myself, I will.

Bestselling Series

The orders had already been made when Kattan noticed how streaky the formula was and that it oxidized to an orange hue on her skin. Kattan had to choose between releasing the product to the market or eating her losses and starting over from scratch.


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She chose the latter. The problem, Kattan says, was that even though her team had been trying the concealer for months, they were applying it lightly for a natural look, as opposed to full coverage, which is the Huda Beauty style. Our brand is known for full coverage. It felt like another brand. Are you guys ready?! You spread beauty.

Whether or not that sounds too Pollyannaish to be true, Kattan is connecting with consumers. Her cult following on Instagram 26 million followers and on YouTube 2.